Helping you make wise decisions in your life

When did you last regret a decision you made? Can you envision where you would be today if you had made that decision differently? Imagine what you could achieve in your life, in your business and even in the world if you could always think, decide and act with true wisdom. The good news is, you can. With the right tools and techniques you can learn how to make decisions that have the most positive impact on all concerned.

Monday, 2 March 2009


Here are some interesting findings from the field of Neuroeconomics:
* Money provides direct reinforcement of the same brain circuitry as a wide variety of reinforcers such as attractive faces, funny cartoons, sports cars, and drugs!
* Our brain gets a kick out of earning high returns for their own sake, and presumably feels pain with the experience of parting with it.
* This might explain why we have a preference for prepayment for certain items, even where prepayment is financially irrational. Our brain seems to be choosing to enjoy consumption and avoid the pain-of-paying.
* According to brain research we are not even consciously aware of the moment of decision, giving rise to self-deception and self-manipulation.

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