Monday, 2 March 2009
Here are some interesting findings from the field of Neuroeconomics:
* Money provides direct reinforcement of the same brain circuitry as a wide variety of reinforcers such as attractive faces, funny cartoons, sports cars, and drugs!
* Our brain gets a kick out of earning high returns for their own sake, and presumably feels pain with the experience of parting with it.
* This might explain why we have a preference for prepayment for certain items, even where prepayment is financially irrational. Our brain seems to be choosing to enjoy consumption and avoid the pain-of-paying.
* According to brain research we are not even consciously aware of the moment of decision, giving rise to self-deception and self-manipulation.