Monday 2 March 2009
Investment Decisions
It’s the Scare-Market crash! What are you invested in? Before you think of asset class, think of which emotions you’re most heavily invested in right now.
Barbara Fredrickson, a social psychology professor at the University of North Carolina at Chapel Hill, has found that people who experience positive emotions show heightened levels of creativity, inventiveness, and “big picture” perceptual focus.
Importantly, the return on investment in positive emotions is that you relax back to physiological baseline after stress much faster than those invested in negative emotions. In short, you live longer!
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